Vernacular Medium®
September 8, 2024
1. Total Duration: 60 min
2. Total Questions: 50
3. Subject Type: Digital Marketing
4. Correct Answer: 2 Marks
5. Wrong Answer: -0.5 Mark
This exam will run until December 15th, 2024. All candidates will be given only one chance to appear, as per their convenience. Multiple attempts will disqualify the candidates from availing of the scholarship opportunity.
All THE BEST!!!
What does "UGC" stand for in social media marketing?Deselect Answer
Which of the following is a benefit of using UTMs in your marketing campaigns?Deselect Answer
Which social media platform is most effective for B2B marketing?Deselect Answer
Which platform uses the "Highlights" function to share content?Deselect Answer
Which of the following is a key benefit of using social media scheduling tools?Deselect Answer
Which metric is most commonly used to measure the success of a social media post?Deselect Answer
On which social media platform is the "Stories" feature NOT available?Deselect Answer
What is the purpose of using hashtags on social media?Deselect Answer
Which of the following is an example of a social media algorithm update?Deselect Answer
In GTM, what is the "data layer" used for?Deselect Answer
Which digital marketing strategy focuses on optimizing website content to rank higher in search engine results?Deselect Answer
What is the purpose of a lead magnet in digital marketing?Deselect Answer
Which of the following describes a "call to action" (CTA)?Deselect Answer
In email marketing, what does the term "open rate" refer to?Deselect Answer
Which of the following is NOT a best practice for social media advertising?Deselect Answer
What is colour theory in design?Deselect Answer
What is the top level of a typical sales funnel?Deselect Answer
Which of the following strategies is most effective for improving the SEO of an e-commerce category page?Deselect Answer
What is the primary goal of content marketing?Deselect Answer
Which platform is best known for its use of short, viral video content?Deselect Answer
What is the "Relevance Score" in Meta Ads?Deselect Answer
What does the Quality Score in Google Ads primarily consist of?Deselect Answer
Which Meta ad objective should you choose if your goal is to drive traffic to a website?Deselect Answer
What is the primary objective of using the "Lookalike Audience" feature in Meta Ads?Deselect Answer
Which match type in Google Ads will trigger your ad for close variants and related searches?Deselect Answer
What does ROAS stand for in digital marketing?Deselect Answer
What is the benefit of using responsive search ads?Deselect Answer
What is the purpose of using ad extensions in Google Ads?Deselect Answer
What is the primary purpose of A/B testing in Meta Ads?Deselect Answer
Which metric indicates how many times your Meta ad was shown to users?Deselect Answer
Which of the following metrics is used to measure user engagement in GA4?Deselect Answer
Which of the following is NOT an ad placement option on Meta?Deselect Answer
Which tool is used to create custom events in Google Analytics 4?Deselect Answer
In web analytics, what does the term "bounce rate" refer to?Deselect Answer
In Google Tag Manager, what is the purpose of a "trigger"?Deselect Answer
What does the "Acquisition" report in GA4 show?Deselect Answer
In Google Analytics 4, what is the primary measurement model used?Deselect Answer
Which of the following is a UTM parameter used to track the source of your website traffic?Deselect Answer
What does the "Frequency" metric indicate in Meta Ads?Deselect Answer
Which report in Google Search Console shows the queries that led users to your site?Deselect Answer
Which of the following is NOT a recommended practice for mobile SEO?Deselect Answer
Which of the following is an example of an on-page SEO technique?Deselect Answer
In SEO, what does "E-E-A-T" stand for?Deselect Answer
What is the primary purpose of a robots.txt file?Deselect Answer
Which of the following is a key ranking factor for local SEO?Deselect Answer
What does the term "canonicalization" refer to in SEO?Deselect Answer
What is the best format for images on a web page to optimize both quality and load speed?Deselect Answer
Which of the following metrics best indicates the user experience on a webpage?Deselect Answer
Which algorithm update specifically targeted thin content and content farms?Deselect Answer
What is the maximum number of characters recommended for a meta description tag?Deselect Answer
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